Privacy Policy

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At The New Covent Garden Soup Company Limited we are committed to protecting your privacy. Any personal information we request from you will be safeguarded under the Data Protection Act 1998. This Act regulates the processing of information relating to individuals, including the holding, use or disclosure of such information.

The "personal" information we collect and how we use it

The personal information we collect consists of your name, address, phone number, and email address. You are under no obligation to give us this information and your enjoyment of the site will not be affected if you decide not to give this to us. We use the information you give us to enable us to respond to any enquiry you submit to us via the 'contact us' page, (where you have consented) to enable us to ask your opinion on the service we provided, and, where you have consented, to provide you with information about promotions, competitions, news, offers or new products offered by New Covent Garden Soups.

We don't require you to give us any information to simply browse the website. We only collect your information in connection with, your participation in any promotions or competitions offered by us and the information you provide when giving us feedback or completing profile forms. We may also monitor aggregate customer traffic patterns and site use.

Keeping your information secure

Our data is stored in a secure database protected by a number of access controls. Data collected through the registration process or market research processes on the site will be used to improve the site, helping us to tailor our services to your needs. We will also use it for the purposes of fulfilling any orders you make through the website.

By using this website you agree that we may collect and use data as described above. At all times, we will keep your information secure as required and manage it in accordance with our legal responsibilities under privacy and data protection laws where we operate. When we no longer need it, we will dispose of it securely.

For the purposes of the Data Protection Act 1998 The New Covent Garden Soup Company Limited will be the Data Controller for all information collected. We use service providers to process this data (Data Processors) - currently Probase, Data HQ and Qadex. The New Covent Garden Soup Company Limited shall ensure that where data is processed it is done so in accordance with the Data Protection Act.

Providing information to others

We may share information with companies and organisations that process data on our behalf. We may also use and disclose information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes. We will always make it clear how we do this and allow you to select whether, and to whom, your details may be disclosed.

If you have consented to us doing so, we may share your personal information with any other brands within the Hain Daniels group of companies, the names of which brands can be found at

We may disclose your personal information to third parties:

  • In the event that we or Daniels Chilled Foods Limited sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • If The New Covent Garden Soup Company Limited or Daniels Chilled Foods Limited or substantially all of their assets are acquired by a third party, in which case personal data held by them about their customers will be one of the transferred assets;
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply; or to protect the rights or property of The New Covent Garden Soup Company Limited or Daniels Chilled Foods Limited, our customers, or others.

When you make an order through our website your payment will be processed by PayPal. We don't see or hold your payment details and with regards to how these details are stored you should consult the PayPal privacy policy.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking or unchecking (as appropriate) certain boxes on the forms we use to collect your data.

You have the right to request a copy of the information that we hold about you. If you think any of the personal information we hold about you is inaccurate, you may also request a correction. You also have a right, in certain circumstances, to require us to stop processing (including for marketing purposes) your personal information. In relation to all of these rights, please write to us at 2100 Century Way, Thorpe Park, Leeds, LS15 8ZB, marking all correspondence "For the attention of the Legal Team". Please note that we may charge a small administrative fee for the provision of a copy of your personal information. We may also request proof of identity. In certain circumstances (for example where required or permitted by law) we might not be able to provide you with access to some of your personal information, and we will notify you of the reason.

Third Party Sites

This Privacy Policy only applies to the site. If you land on our site from other websites (or move to other sites from our website - including those of Hain Daniels Group companies) you should read their separate privacy policies.


The website uses 'cookies' which include third party cookies to support analytics functionality. By accessing or using this website it is assumed you agree to the terms of our Cookies Policy. If you do not agree to these terms, please do not access or use this site.

'Cookies' are small computer files of letters and numbers which are downloaded onto your device and collect information about the way in which you navigate and use the website and internet. We may occasionally use 'cookies' to enhance some of the functionality of the website. Cookies will ‘remember’ when your computer or device has accessed this website and are essential to the effective operation of our website.

We use Google Analytics Demographics and Interest Reporting on this site, in order to learn about how visitors use our site. All data is anonymous and we will not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through any Google advertising product or feature. For more information, and to find out how to switch cookies off and opt out of Google Analytics, please refer to our separate Cookies Page.


If we decide to change our Privacy Policy, we will post those changes on this site so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it. We will assume that your continued use of the site indicates your acceptance of this policy.


If you have any questions about this Privacy Policy please contact us through the contact us page of this website.